Long-term care planning continues to be an unmet need for many retirees. Did you know that by age 65, there is a 70% chance that your clients will require some form of long-term care (LTC)?1 However, fewer than 10% currently carry LTC insurance. We know that finding the right clients can be challenging. That’s why we created a simple guide for identifying CareMatters prospects — both for new clients and those already in your current book of business. View our long-term care prospecting guide to determine which clients may be the right fit.