November is Long-Term Care (LTC) Awareness Month. This is the perfect time to help your clients learn more about the importance of LTC coverage and find affordable solutions to their long-term care needs. To help you make the most out of this opportunity, use our 2018 LTC Awareness Month marketing plan. This includes useful tips and tools about the world of caregiving, the potential risks of not being financially protected and the benefits of having a long-term care strategy. View plan.